I stumbled upon this article about a new song from Drake and The Weeknd, titled ‘Heart on my Sleeve’. This new track has been trending for the past week, which I can confirm since I have heard this song multiple times on social media. However, much to my surprise, this song is completely made by AI. People are progressing fast in using AI, now not only for writing songs but also morphing the AI in such a way the voices on the recording sound exactly like Drake and the Weeknd. It turns out, this track has been made by the TikTok account ‘ghostwriter977’. In their bio, they claim to take you to the full recording when clicking the link. However, it seems to be used as a genius marketing technique for their start-up company ‘Laylo’. I find it fascinating how people use AI in such a creative way and am curious what this will mean for entertainment. If someone can make a hit track using AI, what will this mean for the music business?
You can find the article here: https://www.tmz.com/2023/04/16/ai-generated-drake-weeknd-song-viral-marketing-ploy/