Levi’s will work with Amsterdam-based digital model studio Lalaland.ai to create AI models for the company’s clothes with the goal of “increasing the number and diversity of our models for our products in a sustainable way.” The author of the article criticizes this partnership as a corporation preferring to create models rather than actually hiring humans of varying sizes, ages, skin tones, and body types. It seems to be a way for the company to cut costs while patting itself on the back for supposedly promoting diversity and helping the environment. This move also prompts the questions of truth in advertising. Is there truly no difference between a human model and an AI-generated model for a consumer’s decision? For example, does it matter to a consumer if the model they see wearing Levi’s jeans is real or not? Are these AI models truly representative of the average consumer if they’re not real? Lots of interesting implications for the future of AI.
Article here: https://www.engadget.com/levis-will-supplement-human-models-with-ai-generated-fakes-190011557.html
