Anyone who lives in the Kitsilano-region and frequents West 4th Ave is sure to have noticed the sudden spike in retial stores selling active-outdoor gear. With Arc-teryx having the stronghold in that area, it was interesting to see an oddly similar brand, Terrex (by Adidas), move into the brick-and-motor location just a few doors East.
I remember the first time I saw Terrex, and besides the similar name to its direct competitor/neighbour, Arc-teryx, I was also very surprised to see that Terrex sells identical recreational clothing. I couldn’t help but wonder what Adidas’ legal team was thinking when they green-lit this, as it seems like an Arc-teryx v Terrex lawsuit waiting to happen. And, it appears I was right! Just over a month ago, the parent company of Arc-teryx sued Adidas Canada Ltd. (Adidas) over trademark infringement for its Terrex-branded retail stores.
I know this is more related to intellectual property law, but I nonetheless found this very interesting. I’m intrigued to see how this unfolds.
https://biv.com/article/2023/02/lawsuit-week-arcteryx-accuses-adidas-trademark-infringement