An interesting article I came across today regarding the release of Hogwarts Legacy. The game is highly anticipated, but some gamers are boycotting the game over J.K. Rowling’s anti-trans comments. This is another example of fans “speaking back” to media, which we have not always been able to do. I think it also represents the cultural shift in entertainment generally where consumers are less inclined to separate the “media” from the “creator” (although J.K Rowling didn’t create the game, she will be receiving licensing royalties). Users actually care about the morals and values behind whatever they are watching/playing/using, and will retaliate as needed.