Happy February, everyone! For our presentation next week on February 14th (Louisa, Sigrid, Jade), please read this Times article on “Lash-gate” the latest scandal in the online beauty world that involves Mikayla Nogueira, a beauty influencer who gained popularity primarily on TikTok. Our presentation will focus on influencer marketing and advertising on social media and how different countries regulate this industry.
Alternatively, you can listen to the “Do We Know Them?” podcast episode by YouTubers Jessi Smiles and Lily Marston where they discuss the drama and share their thoughts (WARNING: there’s a lot of swearing). Timestamp:
1:02 Mikayla Background
4:35 Mikayla LASHGATE Explanation